I talk to Douglas T Hicks, a pioneer in the use of Activity Based Costing for pricing. Doug is the author of several books in the field of cost. His newest one, Profitable Expectations, is a novel all about cost, but in a storytelling form. Doug talks about the difference between cost and price, how to set your price, and the importance of the model in costing.
Link to the book, Profitable Expectations: Link
Doug's website: Link
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